Snr. Copywriter            Snr. Art Director
Rafael Quintal            Rodrigo Sganzerla

Ogilvy - Berlin, 2022

CB+ketchup to
the rescue

To prove the quality of Curtice Brothers ketchup, we decided to make the most genuine taste test with the most honest audience out there, the tripadvisor's reviewers.

We made a partnership between the worst restaurants on Tripadvisor and Curtice Brothers. We supplied them with CB bottles
and they placed the ketchup on their tabels. And... the magic happened. It did change the reviews. Proving that CB has been “Making not OK food OK since 1868”.

The brothers Simeon and Edgar Curtice founded CB in Rochester, NY, 1868.
At the time, the bussines grew up and CB became one of the top three ketchup producers in the country competing with Heinz and T.A Snider.

In 2019, almost two centuries after, the Great Taste Award, the world’s most wanted food award, has announced CB the Taste Star fo the year.

Copywriter: Rafael Quintal  - Art Direction: Rodrigo Sganzerla - Designer: Timon Osche 

Creative Director: David Kruger, Felipe Galiano - Executive Creative Director: Florian Hucker  - CCO: Bjöern Bremer - CC: Stephan Vogel

DOP: Bastian Kempf - Motion Designer, Editor and Color Grading: Marcello Amora - Sound: DaHause - Producer: Raquel Fedato - Account Management: Alexandra Teodoreci