Snr. Copywriter Snr. Art Director
Rafael Quintal Rodrigo Sganzerla
Ogilvy - Berlin, 2022
CB+ketchup to
the rescue
To prove the quality of Curtice Brothers ketchup, we decided to make the most genuine taste
test with the most honest audience out there, the tripadvisor's reviewers.
We made a partnership between the worst restaurants on Tripadvisor and Curtice Brothers. We supplied them with CB bottles
We made a partnership between the worst restaurants on Tripadvisor and Curtice Brothers. We supplied them with CB bottles
and they placed the ketchup on their tabels. And... the magic happened. It did change the reviews. Proving that CB has been “Making not OK food OK since 1868”.
The brothers Simeon and Edgar Curtice founded CB in Rochester, NY, 1868.
The brothers Simeon and Edgar Curtice founded CB in Rochester, NY, 1868.
At the time, the bussines grew up and CB became one of the top three ketchup producers in the country competing with Heinz and T.A Snider.
In 2019, almost two centuries after, the Great Taste Award, the world’s most wanted food award, has announced CB the Taste Star fo the year.
In 2019, almost two centuries after, the Great Taste Award, the world’s most wanted food award, has announced CB the Taste Star fo the year.
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Copywriter: Rafael Quintal - Art Direction: Rodrigo Sganzerla - Designer: Timon Osche
Creative Director: David Kruger, Felipe Galiano - Executive Creative Director: Florian Hucker - CCO: Bjöern Bremer - CC: Stephan Vogel
DOP: Bastian Kempf - Motion Designer, Editor and Color Grading: Marcello Amora - Sound: DaHause - Producer: Raquel Fedato - Account Management: Alexandra Teodoreci
