Copywriter                     Art Director
Rafael Quintal            Rodrigo Sganzerla

Wieden+Kennedy - São Paulo, 2016

Nike+Fala pouco,
joga muito



2015 was a tough year for Corinthians Fotball Club. Losses after losses, apathetic players. The ball hit the post and goes off.

The journalists and the rivals took that moment to criticized as never before.  


But Corinthians did what they know best: stayed quiet and play football. The goals started to show up and Corinthians become the champion of the brazilian biggest national championship.

That was the perfect moment to reply all the people that criticize the team.

We made a tool on the internet that every Corinthiano posted at the same time, the same post with the same message:

Say little, Play big.

︎
Copywriter: Rafael Quintal - Art Director: Rodrigo Sganzerla
Creative Director: Caio Mattoso, Rodrigo Mendes
Photography: Mário Daloia



Film Editing: Vitor Salerno
Sound Design: Gabriel Iglesias, Felipe Veiga