Copywriter                     Art Director
Rafael Quintal            Rodrigo Sganzerla

Africa DDB - São Paulo, 2018

Bud+New Classics Are Coming

Before they became classics, groups like The Rolling Stones were just another garage band. Budweiser is the major sponsor of Lollapalooza

and for the 2019 edition,
we worked on the "New Classics Are Coming" tagline.
The campaign started with a thread on Twitter, asking people what lineup band
they'd bet on to become a new classic. Not long after that, the #MyNewClassic made it to the Twitter Trending Topics.


Copywriter: Rafael Quintal, Alexandre Giampaoli 
Art Director: Rodrigo Sganzerla, Andrwis Vilela

Executive Creative Director: Matias Menendez 
Creative Director: Rodrigo Barbosa, Fernando Marar

Director: Nogari - DP: Mauricio Padilha - Production Design: Zarza - Produced by Iconoclast