Nike+
Sis’hood Battles
To launch the new Air Force 1 models inspired by women who are uplifting their communities, Nike decided to cut through a very upsetting noise:
the misogyny in hip-hop culture.
By joining forces with the women's retail chain "Authentic Feet", we took rap
battles - street metaphor for verbal abuse - and gave it a twist: instead of taking each other down, women lifted each other up.
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