Copywriter                     Art Director
Rafael Quintal            Rodrigo Sganzerla

AKQA - São Paulo, 2020

Nike+
Sis’hood Battles


To launch the new Air Force 1 models inspired by women who are uplifting their communities, Nike decided to cut through a very upsetting noise:
the misogyny in hip-hop culture.  By joining forces with the women's retail chain "Authentic Feet", we took rap
                
battles - street metaphor for verbal abuse - and gave it a twist: instead of taking each other down, women lifted each other up.
︎

Copywriter: Melissa Alves, Rafael Quintal, Maurício Dias 
Art Direction: Dandara Hann, Rodrigo Sganzerla, Cadu Bussad 


Chief Creative Office: Hugo Veiga, Diego Machado - Executive Creative Director: Renato Zandoná -Rap&Lyrics: Slam das Minas - Director: Camila Corlnelsen, Thales Banzai  


Motion Design: Guima Englman Romeiro, Allan Langer, Fernando Vital - Music Beat: Zamunda - Photography: Camila Corlnelsen, Thales Banzai