Copywriter                     Art Director
Rafael Quintal            Rodrigo Sganzerla

AKQA - São Paulo, 2020

Nike+
Sis’hood Battles


To launch the new Air Force 1 models inspired by women who are uplifting their communities, Nike decided to cut through a very upsetting noise:
the misogyny in hip-hop culture.  By joining forces with the women's retail chain "Authentic Feet", we took rap
                
battles - street metaphor for verbal abuse - and gave it a twist: instead of taking each other down, women lifted each other up.
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Copywriter: Melissa Alves, Rafael Quintal, Maurício Dias - Art Direction: Dandara Hann, Rodrigo Sganzerla, Cadu Bussad - Creative Director: Renato Zandona  


Executive Creative Director: Hugo Veiga, Diego Machado - Rap&Lyrics: Slam das Minas - Director: Camila Corlnelsen, Thales Banzai  



Motion Design: Guima Englman Romeiro, Allan Langer, Fernando Vital - Music Beat: Zamunda - Photography: Camila Corlnelsen, Thales Banzai