Bud+
Tagwords
There
are dozens of picture of
music legends drinking Budweiser. They
are all over the internet. But
do you know how much would cost
to use those images to
make
a campaign? Really. Really. Really expensive. If
you could not use the pictures, at least, we
could say how to find out it. We
made a campaign using only
the tagwords that
were linked to those epics photos and give a
simple task to the fans: Google it.
︎
Copywriter: Rafael Quintal, Felipe Ribeir - Art Director: Rodrigo Sganzerla - Creative Director: Matias Menendez - Executive Creative Director: Sérgio Gordilho - Special Projects: Juliana Leite, Monique Lopes Lima, Juliana Mendonça,
Fernanda Segura - Film Editing: José Ernesto da Silva Neto - Film Production: Landia - Executive Production: Sebastian Hall - Production: André Morata - Director: Aline Lata - D.O.P.: Erico Toscano - Color Grading: Marla Color Grading
Motion Design: Matteus Faria, Raphael Santos, Bruno Valença - Motion: Daniel Tres D, Pedro Vieira Lima - Wall Painting: Alê Ferro - Silk: Estúdio Elástico - Photography: Rodrigo Pirim - Tecnology: Webcore
