Copywriter                     Art Director
Rafael Quintal            Rodrigo Sganzerla


Wieden+Kennedy - São Paulo, 2016

Nike+Today is
not the day



Everything was great at the beginning of Rio 2016 Olympic Games. But not for the Soccer National Team.

Some disappointed performances the fans didn't think twice. Protest at the stadiums, people taking off Neymar's name from

the shirt. Was the time for a change. Brazil had to win the last game to keep alive at the championship. But that match’s value much more than a championship.

Before the game, we did a post at the Nike's Facebook page, reminding the

players and the fans, the time wasn't about to bringing the victory but, that was the time to bring back the respect.

It worked? Brazil won the game and later on, won the first gold medal in the history.

︎

Copywriter: Rafael Quintal - Art Director: Rodrigo Sganzerla

Creative Director: Caio Mattoso, Rodrigo Mendes