Rodrigo Sganzerla’s Project

The Wolf

An online campaign for Old Spice,
we created The Wolf, a character that helped
people to unleash theirs wild’s side.

Using the Twitter, people sent questions
to the Wolf of Old Spice and he responded 
in real time with costumized videos.
 Wieden+Kennedy, São Paulo - 2015

Copywriter: Caio Muratore, Gabriel França 
Art Director: Rodrigo Sganzerla
Creative Director: Ezequiel Soules, Martin Insua, Marco Martins